How Much to ASK amounts for Naming Rights? Buy the latest Report

If your campaign staff needs to set the prices for Named Gifts, 
this new report can help with ...

> Strategy
> Developing your Inventory
> Capital Campaign
> Endowment Levels

How Much to ASK for spaces, places & things?

My research began in 2006, here is the latest reference tool.
Author ~ Naming Rights: Legacy Gifts & Corporate Money

Your easy-to-use source of Benchmark & Comparative Data

2019 Data on ASK Amounts for Named Gifts

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UWashington, Life Sciences rendering

No Need to Guess 

Add to or Adjust Naming Rights Inventory, 
Insights on the Competition across the USA

Recent data from Top Tier, Mid-Range Universities,
Community Colleges, High Schools, Hospital and Healthcare
institutions, Arts & Culture...... from Both Sides of the
Named Gift transaction.

Subscribers get over 5,000 entries from 2019 Fundraising Campaigns

> excel spreadsheet file format

Take a look at the type of date
you will have access to:

XYZ Charity ASK Amounts for Named Gifts


Endow the College $54,000,000
Name the Building $28,000,000
Name the Atrium                           $1,500,000
Name the Tiered Classroom, 150 seats                 $   750,000
Name the Chemistry Laboratory           $   500,000
Name the Graduate Student Lounge           $   140,000
Endowed Chair, Top Tier University  $5,000,000
Endowed Chair, Community College  $1,000,000
Endowment for Sunset Professor $750,000


Named Gifts Received 2019


ABC Charity, New Orleans, LA $13,500,000 from A. Blake, Atlanta, GA Name the building
BBB Hospital, Baltimore, MD $12,000,000 from G. Whiz, Lester, PA Name the tower
Cancer Center $7,500,000 from Than Kew, Seattle, WA Name 2nd Floor


Non-Profit Subscriber:  $2,495.00 US per copy

Private Sector Subscriber: $7,495.00 US per copy

for more information OR to set up an ONLINE DEMO
contact my office

Terry Burton

Naming Rights: Legacy Gifts & Corporate Money
published by John Wiley & Sons


telephone 226-759-3798
or by email: This email address is being protected from spambots. You need JavaScript enabled to view it.